March 13, 2009
I wrote this thing for AdAge with 9 digital marketing aphorisms for 09 - half trends / half recommendations based on some of the things I've been seeing and thinking about recently.
I like aphorisms - so do Misentropy and Richard.
They function like dense generative metaphors - simple expressions of complex ideas that you can unpack at length and that guide behaviour.
A bit like brand propositions.