Digital Hollywood
Idea Breeders: A Recombinant Hyperpoem

Magic Tubes

This is quite awesome.

Microsoft does branded content right.

Don't talk about the product, directly.

[Obliquely is fine.]

Ads that are simply product sales pitches are not content.

[Unless they are.]

Content needs to be of interest in and of itself.

[That's why we puts ads around it.]

If you aren't funny yourself, hire comedians.

[And using the word awesomer is awesome.]

The cool thing about being this huge gray corporation is that every time you don't act like it, it's awesome.