Retail Advertising Conference / Vegas [Baby]
PSFK New York II

The Future is Haptic

<p>&lt;p&gt;&amp;lt;p&amp;gt;&amp;amp;lt;a href=&amp;amp;quot;;amp;amp;playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&amp;amp;amp;showPlaylist=true&amp;amp;amp;from=shared&amp;amp;quot; target=&amp;amp;quot;_new&amp;amp;quot; title=&amp;amp;quot;Future Vision Montage&amp;amp;quot;&amp;amp;gt;Video: Future Vision Montage&amp;amp;lt;/a&amp;amp;gt;&amp;lt;/p&amp;gt;&lt;/p&gt;</p>

The future is another country - they do things differently there.

I spend a lot of time thinking and writing about the future.

So do technology companies.

Inevitably we are restricted in our forecasting by the bias of presentism - we take the concerns of now and extrapolate, so the truly novel will always escape us.

In the 1950s the future was all clunky robots and jetpacks - because that's what cars with fins looked like at the time.

Today, the future is one big touch screen because we are currently obsessed with haptic interfaces. 

But it looks awesome all the same.