Professional Hermit or Advertising to Agencies
April 17, 2009
42 Below poke fun at the London Ad industry - and me!
More of the kind of films the internet likes [if you don't know why you should check out rathergood] and made me think that perhaps, as part of the portfolio strategy of making ten films for cheap to see which one the network adopts and subjects to cumulative advantage and so on, that it would be interesting to focus communication directly at specific self delineated groups - like this film is targeted squarely back at the ad industry.
People are more likely to donate attention to things that are relevant to them, and from the forwards I've received of this film, in-jokes and references and that seem to increase the propensity to propagate, I suspect because inherent in the piece is the targeting, which tells you who you should send the piece to.
Hopefully more brands will learn not take themselves so seriously and make fun of themselves more - as Lohan ably demonstrates, it makes you more likable.