Augmented Pencil

As part of our support for The One Show Interactive, we [we being the royal we of McCann NY i.e. not me] made this augmented reality pencil that lets you draw on the screen, to remind ourselves that no matter how in love with technology we are, ideas always start with a pencil.

If you happen to be going to the One Show Interactive awards tonight do come and say hi.

[You can print the AR symbol off the site - but here's what the prettier One Show version looks like.]