This year they have introduced a new category, called the NEW category, which, like the Content and Contact category at the Clios, and the Titanium at Cannes, are designed to celebrate ideas that don''t really fit in anywhere else.
[Which is good, as I said in the link above, because mutations are the key to evolution.]
Or to put it another way:
Submissions can be singular or multiple, offline and/or online, multi-platform interactive experiences, and all cross media branded entertainment.
May include but not limited to; Television, Print, Outdoor, Websites, Blogs, online/offline Games, Ambient, Live Events, Email, Podcast, Social Network Communities, Mobile, Direct, Alternate Reality games (ARG) Augmented Reality (AR).
So, basically, participatory marketing or technology based coolness, or transmedia planning, or installations, ARGs, augmented reality, social media campaigns or any of the sort of stuff I think is awesome in general and tend to talk about on TIGS.
Which is why it's completely awesome that they have asked me to be President of the Jury for the New Category.
One of the cool things about this is that I get to pick the people on my jury.
So I thought I'd open this whole mysterious business of advertising awards up a little bit, and ask you who I should pick.
Now, I want to be completely transparent here: the final decision will of course be up to me and the LIA directors - I'm not turning this entirely over to the crowd.
And I have a few people in mind that I would like to ask because they are awesome. But I'm also sure there are lots of people I don't know who I should probably consider.
So - you've read the category description - who would you nominate to be on the Jury?