Rob&Tom - [the Idea Brothers] have 'discovered' this except of an upcoming novel written by a seemingly obsessed planning strategist type person.
Click through for the whole 'excerpt'.
'Plannery' language aside, it does highlight the fact that personas are not very convincing as real people.
[The use of personas grew out of web development and user experience design then moved over into more traditional segmentation and targeting and that. I think.]
A long time ago I wrote a post called the paradox of planning, which basically just points out the more time you spend being a planner, the less like a real 'consumer' you become because you are cognitively engaged with brand communication all the time in a way that most people simply aren't, which makes it harder to some aspects of your job.
It may also make it harder to write novels. Although it may not. Perhaps 'plannery' language is only used because that's what we think the audience wants, that's the relevant grammar for the space.
Right, now I'm really going offline for a few days.