Whilst in London I took the opportunity to 'gatecrash' a Yuletide Tea with the IPA Socialites.
[Lovely it was too -high tea with scones and clotted cream and everything - and very nice to see everyone.]
This reminded me that I hadn't posted the collective fruits of our labors - what we came together to do - which was to continue the conversations of social type stuff beyond the static dead tree format of the IPA Social Media Futures report.
And so to that.
Some very nice smart people got together and had a think about this thing we currently call social media and how it might be approached by our industry.
Up top is a video version of Be Nice or Leave - my introduction to social engagement thing, that has been finding its way back into my inbox and onto the web a lot recently - and since I never posted it, I thought I would.
Here is a deck the Neil wrote which introduce the conversational sparks:
And here, for your reading pleasure, are the full length iterations
- Mark Earls – People not consumers
- Le’Nise Brothers – Social agenda not business agenda
- John Willshire – Continuous conversation not campaigning
- Faris Yakob – Long term impacts not quick fixes
- Katy Lindemann – Marketing with people not to people
- Neil Perkin – Being authentic not persuasive
- Jamie Coomber – Perpetual beta
- Amelia Torode – Technology changes, people don’t
- Graeme Wood – Change will never be this slow again
- Asi Sharabi – Measure and evaluate
Robin then responded with some thoughts of his own about our advertising-centric approach and, of course, the perennial question of who is best placed to do what - which I append here as a relevant continuation of the conversation.Feel free to comment - that's very much the idea.