Butterfinger has just launched a campaign featuring Lou Ferrigno, Charisma Carpenter and Eric Estrada as defenders who will stop your Butterfinger from being stolen.
It seems they're targeting those of us old enough to remember these icons of geek television
[the defenders all played defending type characters in shows over the last 3 decades or so]
especially since the launch video is a re-make of Sir-Mix-A-Lot's Baby Got Back.
[As far as I know he didn't do any specific defending.]
It's been almost exactly a year since BK did a version about their Spongebob Squarepants promotion.
Hopefully this means that re-making Baby Got [Your Brand Here] is now an annual event, coinciding with the arrival of spring, when a young man's fancy lightly turns to thoughts of love.