Buzz from The Hive Awards
Ideas That Do

Better Living Through Technology

Just as transmedia producer gets approved as a real job by the Producer's Guild of America, thanks largely to the efforts of Jeff Gomez, transmedia fragments of Iron Man 2 begin to leak out of its narrative world and onto the web.

This technotopic promotional video for a Stark Enterprises subsidiary begins to develop the backstory of the companies that will be showcased at the Stark Expo, the key plot element of the movie, which also has a corresponding facebook page so you can fan or like it or whatever.

So far so cute - more elements are to be released over the coming weeks, riffing off the No More Weapons agenda Stark is pushing in the film.

Whilst I loved Fatboy Slim's Better Living through Chemistry in its time, I'm stealing this line as a clarion call for the industry 

The Googlemind had some interesting, peculiar and frankly disturbing other routes to better living...

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