Just as transmedia producer gets approved as a real job by the Producer's Guild of America, thanks largely to the efforts of Jeff Gomez, transmedia fragments of Iron Man 2 begin to leak out of its narrative world and onto the web.
This technotopic promotional video for a Stark Enterprises subsidiary begins to develop the backstory of the companies that will be showcased at the Stark Expo, the key plot element of the movie, which also has a corresponding facebook page so you can fan or like it or whatever.
So far so cute - more elements are to be released over the coming weeks, riffing off the No More Weapons agenda Stark is pushing in the film.
Whilst I loved Fatboy Slim's Better Living through Chemistry in its time, I'm stealing this line as a clarion call for the industry
The Googlemind had some interesting, peculiar and frankly disturbing other routes to better living...