No Going Back

On Wednesday I'm giving the opening keynote at an AdCLub event called Media Madness: A Forward Look at the Media Marketplace.

I'm going to talk about some of the stuff I think happens to the economics and nature of media when it is no longer relatively scarce and changes in real time and that.

It will hopefully be fun.

Then there are some excellent looking panels, touching on new screens and behaviors, metrics and models - and the morning is being wrapped up the CMO of Kodak - Jeffrey Hayzlett, who has wholeheartedly embraced social media, most recently taking Kodak Moments into a sharing space. 

If you are about - do come and say hi.