Digital Decaplet
Baby Got Butterfinger

Please Be Brief

The brief in the post digital age

View more presentations from garethk.

Do you remember ages ago when we tried to come up with a better brief template together?

[As a footnote, I eventually got hold of M.T. Rainey and asked her about that IDEA brief - it did indeed exist, but she said it was pre-digital thing and may no longer be extant] 

Anyway, that was 4 years ago and, as I mention every now and again, goodness me things are changing FAST.

So it's very groovy that Gareth has written a this deck about briefing in a post digital world, where identity is distributed, things are complex, attention must be earned, and ideas must DO.

Lovely, lovely stuff. 

[Also do check out Nick's ace deck on digital briefing.] 

Comments