That which is NEW is destined, eventually, to become old.
With the exception of the NEW category of the London International Awards, which takes as its ongoing mission the championing of those ideas that drive the industry forward, that help us expand our role as agents and the palette we use.
You can read what I wrote about the NEW category last year here - the gist of it is that it's super exciting, designed to reward systems of engagement and help us create an expanded vocabulary for the industry and that.
I'm honored that they have asked me to preside over the jury again so I can see the category into its terrible twos.
The deadline has been extended to July 9th so get your entries in and show us what NEW looks like this year.
I'm super honored and excited that these excellent NEW minds will join me on the jury:
Richard Schatzberger Naveen Selvadurai Paul Swann Iain Tait
Director of Creative Tech
Executive Ideas Director
Global ECD - Digital
Wieden + Kennedy