That's what he said.
Specifically that's a portion of what I said at the aforementioned IAB Mobile Event.
So now you can see if you were right about the slides might mean.
Did you guess I was talking about the Constant Now that mobiles operate in?
And that they let you timeshift your NOW?
And that phones allow you to play games in the real world and that some of those games could create positive externalities that make society easier to use?
What about the bit about passive participation, which I suspect will be very important?
Oh. Well. Good for you then.
Well, here's an update - the @GEHEALTHY twitter account just thanked me for mentioning MORSEL.
So that's nice.