Calling Robot Birds
All Market Research is Wrong


As I've mentioned before - I think humor is a largely under-leveraged resource in the communication tool kit of the serious, the public service, the charity, the cause related.

The aforementioned effects of expectancy violation are even more potent when applied to a category that tends to avoid humor, and sometimes it's important to use entertainment value to enter a topic into the cultural conversation.

That's why I'm especially pleased to bring the new #Malarious campaign from Malarianomore to your fragmented attention. 

Comedy Fights Malaria shows that the disease is no laughing matter—every 45 seconds, a child in Africa dies from malaria—but humor can keep malaria in the spotlight and in the conversation. The result is always amusing, often absurd and sometimes downright bizarre messages from a broad range of stars.

Malarity ensues at

Head over and 'like' for more goodness - and if you are able to spread the word, that would be lovely of you.