Today we launched the trailer for "Wherever You Want To Go" - a series of films about the future of mobility, being released under the newly created "BMW Documentaries" banner.
You can watch it in full sized full res widescreen on the site.
The films examine the topic from different angles, thinking beyond the product - looking at how cities have historically been designed around cars and what cities of the future might be like, what prediction tells us about present concerns, and how technology and mobility are inextricably related.
We'll be launching one film a week during February - and we'd love to know what you think.
The mini-documentaries feature various awesome thinkers and visionaries including:
- Buzz Aldrin, retired astronaut
- Marissa Mayer, VP of location servies at Google
- Syd Mead, futurist and conceptual designer for Blade Runner
- Graham Hill, Founder, TreeHugger.com
- Robin Chase, Founder, ZipCar
- George Whitesides, CEO of Virgin Galactic
...with more to come as the films roll out.
The site - BMWActivatetheFuture.com - will host discussions around the future of mobility - and each film will come with associated content to explore the topics further.
The films and conversations were inspired as BMW began to plan for the field trial for the ActiveE - their first electric vehicle concept.
The films, conversations, the ActiveE itself, all make up part of BMW's larger focus on collaborating to create the future of mobility.