Punchdrunk NYC: Sleep No More
No Media Spend

Virtually Real Cars

Screen shot 2011-03-22 at 11.46.19 AM

Mini put together this iPhone enabled 'capture the flag' contest in Stockholm, Sweden. 

You download the app and then can find and capture a virtual mini.

The app shows you the location of the Mini and all the players.

If someone gets within 50 meters of you - they can capture the min. Last man standing when the clocks runs out - wins a real Mini.

Website here.

The web is [in] the world. 


Nissan put this banner together in Dubai that geortargets you, and then lets you book a test drive, and have the car delivered to you, from within the banner.

Screen shot 2011-03-22 at 11.53.31 AM

The world is [in] the web.