Mini put together this iPhone enabled 'capture the flag' contest in Stockholm, Sweden.
You download the app and then can find and capture a virtual mini.
The app shows you the location of the Mini and all the players.
If someone gets within 50 meters of you - they can capture the min. Last man standing when the clocks runs out - wins a real Mini.
The web is [in] the world.
Nissan put this banner together in Dubai that geortargets you, and then lets you book a test drive, and have the car delivered to you, from within the banner.
The world is [in] the web.