Emotional Transmissions [Awesome Redux]

My mate Jason runs the excellent and very useful Socialfresh.com and I just wrote this thing for them.

I originally thought I was just going to transcribe The Importance of Being Awesome Mashable talk, but as I wrote it became slightly different, focused more specifically on the nature of awesomeness, in content sharing terms. 

I especially like the line from Dr Berger [the scientist who did the study that showed that awesomeness was the biggest driver of sharing from NYTimes.com] that unpacks awesomeness, partially, as disrupted expectations about the world -

[expectancy violations seem to trigger both attention and memory as our mental model of the world is forced to edit itself - see this post for more on that]

- and highlights the inherent relationship between emotion and communication: 

"Emotion in general leads to transmission"

which is a rather lovely thought to leave you with for the festive season. 

So - [after you've been over to SocialFresh to read the whole piece, of course] go have some emotions and tell people about them.

Ho Ho Ho.