Advertising's Benevolent Dictators: Ogilvy
Studying Cases

The Story of The Memory of The Experience

A while back I gave a talk at the Google Think Travel conference. It was a super fun gig.

I posted the deck and some thoughts before.

People seemed to like it and asked about the presentation itself.

So here are the last 20mins of the talk, which concern travel, dynamic pricing and opportunity cost anxiety, thresholds of satisfaction, experiences, memory, memory hacking, decisions, stories and winks.

It also features short videos of Daniel Kahneman and Louis C.K., which help to break up the stretches of me talking. 

So...what do you think? What was your experience of watching? What memory did it leave you with? What story would you tell? 

[For enquiries about speaking engagements, click speaking up at the top and drop me a line.]