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Posts from April 2015

Paid Attention Launches in UK

Paid attention grabMy book Paid Attention is now available in the UK!

Exciting. Also it has a new website!

Here are some nice things people have said about. 

"A new marketing philosophy for our time" - Ben Richards, Global Chief Strategy Officer, Ogilvy 

"Paid Attention is a must read for anyone struggling to understand media's changing relationship with consumers in a world being transformed by digital." - Dave Flynn, Chief Creative Officer, Endemol 

"the advertising/communications/ideas book of the year." - Adam Ferrier, Chief Strategy Officer, Cummins & Partners