Exciting. Also it has a new website!
Here are some nice things people have said about.
"A new marketing philosophy for our time" - Ben Richards, Global Chief Strategy Officer, Ogilvy
"Paid Attention is a must read for anyone struggling to understand media's changing relationship with consumers in a world being transformed by digital." - Dave Flynn, Chief Creative Officer, Endemol
"the advertising/communications/ideas book of the year." - Adam Ferrier, Chief Strategy Officer, Cummins & Partners