Full Stack Strat, Cultural Pendula & Fachidiots
The Axes of Attention

Ex Libris Friends Edition - Win them All!

Strands of Genius

This is a special edition of Ex Libris since it mostly features books we love from friends of ours.

[Previous editions featuring lots of books I think you should read are here, here and here]

They were all featured in our newsletter this week - and if you subscribe THIS WEEK you will be entered to win either one of the books or ALL of them.

Strands of [stolen] Genius features a broad curation of the most interesting things we've consumed from the web this week, from articles, to research, ideas - anything that we think you should add to the lego box in your head from which ideas are made. 

The box below should subscribe you - for more go to geniussteals.co/subscribe/



1. The Advertising Effect: How To Change Behavior
Adam Ferrier / @adamferrier

Too often we forget that changing behavior is why advertising exists, and that the assumptions we have, such as the idea that changing minds will change behavior, aren't necessarily true. Adam is a Naked alum, Chief Strategy Officer at new model agency Cummins&Partners, TV and radio pundit, dear friend and super smart individual. You'll likely find yourself re-reading and referencing his book at the start of many new projects.

2. Brain Surfing: The Top Marketing Strategy Minds in the World
Heather LeFevre / @hklefevre

Heather is a great friend to us [she was with us in the mountains this weekend!] and the strategy community: She's been writing, running and publishing the Planner / Strategist Survey for a decade. After a successful agency career, she decided to apprentice herself to some of the top strategy minds all over the world and detailed her journey in this book. She writes not only about what she learns, but the strategists and planners she meets along the way.  

3. A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Adam Morgan & Mark Barden / @eatbigfish & @markcbarden 

Adam Morgan wrote Eating the Big Fish and taught a generation of marketers about challenger brands. In his new book, he and Mark Barden explore an essential aspect of creativity - how it works with constraints, and how constraints can even enhance the response. It's as beautiful as it is practical, filled with interesting anecdotes and solid advice.

4. Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas 
Mark Earls & John Willshire /@herdmeister & @willsh

Mark's hugely important Herd paper and book reminded us all that humans are social animals and often make decisions socially. His new book is very aligned to the GeniusSteals philosophy and creative process, and it's illustrated by another dear friend of ours John Willshire. Alongside the theory of looking to others for ideas, the book has a resource workshop section you will most definitely return to. 

5. Disruption Revolution: Innovation, Entrepreneurship, and the New Rules of Leadership
David Passiak / @passiak

David is a former religious scholar, technology entrepreneur and writes eloquently about the intersection of culture, technology, ancient wisdom and innovation [His previous book was Red Bull to Buddha: Innovation and the Search for Wisdom]. In this book he interviewed Seth Godin, Brian Solis, Chris Anderson, Jeremiah Owyang, Robert Scoble, Erik Qualman [and us] to uncover the modern rules of innovation. 

6. Read This Before Our Next Meeting
Al Pittampalli / @Pittampalli

Rosie has sent this book to clients and partners because it seems that everyone is suffering from horrible meetings. With no objective, no thought, it should be no surprise that many meetings are ineffective. Al's book is a quick read (about an hour) and includes some easy actions you can take to quickly improve meetings. Plus, you can discreetly leave it on your colleague's desk when you finish ;) And if you loved what you read, you can look forward to his next book, which is coming out early 2016!
7. Paid Attention 
Our very own Faris

When we asked the Global Marketing Director at Converse what she thought of Paid Attention, she said, 

"We don’t think of it this way, but advertising is an industry with a history of its own, shaped by heroes, epiphanies, disasters and luck. It’s not often analysed like other industries, but in his book, Faris has laid out a rich and intricate landscape that not only frames the state of advertising today, but the events that contributed to it, and how advertising should evolve in the face of that fast-arriving future we’ve heard so much about. Grab a thesaurus and get ready for a Billy Madison-esque learning montage." 

Haven't snagged a copy just yet? Our publisher, Kogan Page, is offering 25% off their entire catalogue with this code: KPXMAS2015


BONUS! We've done a lot of reading this year, and decided we'd each share one of our favorites with you!

8. Faris' Pick: KLF: Chaos Magic Music Money by JMR HIggs

What appears, on the surface, to be a biography of a briefly famous dance music band who went on to film themselves burning one million pounds on an island, is rather a a philosophical exploration into the strands of magic running through human existence and the twentieth century. Thanks to Saul Pee for the tip. 

9. Rosie's Pick: Want Not by Jonathan Miles

You've got "a young freegan couple living off the grid in New York City; a once-prominent linguist, sacked at midlife by the dissolution of his marriage and his father’s losing battle with Alzheimer’s; and a self-made debt-collecting magnate, whose brute talent for squeezing money out of unlikely places has yielded him a royal existence, trophy wife included." And the stories of their overlapping lives. An unlikely combination of thought-provoking, devastating, and funny makes for a perfect page-turner.