[Btw - the next Beersphere is scheduled for 8th Nov - keep the date and that. I'm just trying to decide on a venue. Any suggestions, please drop me a line.]
It's excellent stuff - as vitriolic about the Big Dumb Agencies [BDAs] as George always is on his blog AdScam - but also full of useful, practical stuff gleaned from many decades as a creative and consultant, delivered in a way that doesn't patronise the entrepreneurs it's aimed at.
And it's hella funny.
Anyway, in it George mentions in passing that the best commercial ever is this spot for VW from DDB:
Think about it. Why would you want to say anything more? You have captured the viewer's attention with the drama of the opening....The announcer's resolution of the mystery is perfect.
So George - this one's for you.